The Perfect Match of Brandtrust and Protobrand with Alex Millet and Pal Afzelius

Welcome back to Intellicast! In today’s episode, Brian and Matthew are joined by two special guests to get all the details around a news story that was talked about several weeks back – the new strategic partnership between Brandtrust and Protobrand.

Joining Brian and Matthew to discuss how this partnership came about are Alex Millet, the new CEO of Brandtrust, and Pal Afzelius, the CEO of Protobrand.

Since this was Pal’s first appearance on the podcast, Brian asked him how he ended up in the market research industry. Pal tells us how he attended the Swedish School and met the co-founder of Protobrand and hit it off, and the rest is history. (You can hear Alex’s origin story here: https://playlist.megaphone.fm?e=CSN6936360131)

After learning about Pal, the guys turned to the strategic partnership between Brandtrust and Protobrand. Alex starts it by discussing the background of the relationship between the two companies and what led to their discussions and, ultimately, partnering. He and Pal then talk about how the partnership works for each organization, including how they play to each other’s strengths. Alex and Pal even get into how the two organizations have become much more client-centric in their approach since the partnership announcement.

Alex and Pal then talk about what comes next for the partnership, including better integrating their delivery to clients and improving their combined solutions.

We switch gears for the interview’s second half and discuss TMRE, where Pal and Alex were the week after Thanksgiving. Alex gives a recap of the presentation he and Brandturst’s director of research, Chris Hole, gave called How Human Truth Builds Better Brands and Might Just Save the World! Pal gives his perspective on the presentation as an audience member.

You can watch the webinar version of the presentation here: https://brandtrust.com/explore-learn/the-power-of-human-truth-webinar-2024/

This fantastic episode gave you an inside perspective of the strategic partnership between Brandtrust and Protobrand. Be on the lookout for them on the conference circuit in 2025.

You can also learn more about each by visiting their websites:

www.brandtrust.com

www.protobrand.com

You can connect with Alex on LinkedIn here: https://www.linkedin.com/in/alexandermillet/

You can connect with Pal on LinkedIn here: https://www.linkedin.com/in/pal-marton-afzelius-45895aa/

Thanks for tuning in!

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