Thanksgiving 2024: What Matters Most in Holiday Celebrations
November 27, 2024Holiday movies have a unique way of bringing people together during the festive season, offering nostalgia, laughter, and heartwarming moments. EMI’s latest research explores the enduring appeal of holiday classics and modern favorites, uncovering trends across demographics. From Home Alone to It’s a Wonderful Life, this data highlights how holiday traditions continue to evolve while reflecting personal and cultural preferences.
General
When it comes to beloved holiday movies, Home Alone takes the crown, capturing 28% of the vote. Its mix of humor and heartfelt moments clearly resonates with audiences across generations. How the Grinch Stole Christmas follows at 17%, while the timeless classic It’s a Wonderful Life holds third place at 14%. Comedies like Elf (11%) and animated favorites like The Polar Express (10%) round out the top picks. This mix of nostalgic and modern classics shows how diverse holiday traditions have become, offering something for everyone during the season.
Gender
Both men and women favor Home Alone as their top holiday movie, though men (31%) show a stronger preference compared to women (25%). How the Grinch Stole Christmas flips slightly, with 18% of women preferring it compared to 16% of men. Other films, such as It’s a Wonderful Life, Elf, and The Polar Express, show minimal gender differences, with preferences hovering around 10-14% for both groups. These insights reveal that while Home Alone is a universal favorite, gender differences are minor across most holiday classics.
Region
Home Alone leads across all regions, with its strongest following in the South (29%) and the West (28%). How the Grinch Stole Christmas is particularly popular in the South (19%) and Midwest (18%). The Northeast favors It’s a Wonderful Life more strongly (16%) than other regions, where it lags slightly behind. Meanwhile, comedies like Elf shine brighter in the Midwest (14%) and Northeast (13%) compared to the South (8%) and West (10%). These regional trends highlight how holiday movie preferences vary, blending nostalgia with local tastes.
Age
Movie preferences shift significantly with age. Younger audiences overwhelmingly favor Home Alone, peaking at 38% among those aged 35–44, but its appeal declines among older viewers (17% for 65+). How the Grinch Stole Christmas resonates with younger generations, particularly 18–24-year-olds (20%) and 25–34-year-olds (22%), while older audiences (65+) favor It’s a Wonderful Life, with 32% choosing it as their top holiday film. Meanwhile, The Polar Express finds its highest support among 18–24-year-olds (25%), showcasing a clear generational divide in holiday movie preferences.
Ethnicity
Preferences for holiday movies reveal interesting cultural patterns. Home Alone leads across most ethnic groups, with its strongest support among Asian or South Asian respondents (41%) and African-American audiences (38%). Hispanic/Latino viewers also show high enthusiasm (32%), while Caucasian respondents favor it less (23%). How the Grinch Stole Christmas sees consistent appeal across most groups, though it trails significantly among Asian or South Asian viewers (10%). It’s a Wonderful Life remains most beloved by Caucasian respondents (17%), while The Polar Express stands out among Hispanic/Latino (14%) and African-American (13%) audiences. These trends highlight both the universal appeal of certain films and cultural nuances in holiday traditions.
Panels
Home Alone emerges as the favorite across all panels, with its strongest support in Panel O (36%) and Panel F (31%). How the Grinch Stole Christmas performs best in Panel I (22%) and Panel F (21%), while It’s a Wonderful Life resonates most with Panel C (20%). Modern favorites like Elf and The Polar Express maintain consistent support, peaking at 14% for The Polar Express in Panel I. These findings reflect how panel composition influences preferences, showcasing unique perspectives alongside shared favorites.
This is an excellent representation of where quality data sampling matters. At EMI, we prioritize strategically blending sample sources to balance demographics as well as behaviors and attitudes to ensure that we provide the most representative and accurate data. Download The Sample Landscape: 2024 Edition to better understand how panels differ from one another and how they impact your data.
Holiday movies are a cornerstone of seasonal traditions, offering a blend of nostalgia and joy. From the universal love for Home Alone to generational and cultural favorites like The Polar Express or It’s a Wonderful Life, these trends highlight the power of storytelling to bring people together. At EMI, we’re proud to deliver insights that help brands understand what resonates most with their audiences, creating meaningful connections through data-driven strategies.