Intellicast S6E30: Continuing the AI Discussion

Welcome back to Intellicast! Brian Lamar and Producer Brian have a bit of a different episode today – they are continuing the AI discussion from a couple of weeks ago but with a market research news twist.

Jumping right in, they guys congratulate EMI’s Angelica Jump on being named to the Significant Insights Global 30 Under 30 list for 2023. You can check out the full list here: https://www.significantinsightsmedia.com/30-under-30/2023/

Before they jump into the AI/market research news discussion, the guys discuss the drama going on at OpenAI, the company behind ChatGPT. Brian gives a quick recap of the situation that went down.  The guys then give their opinions of it and what it means. The OpenAI conversation leads to Brian Lamar talking about Insights Takeover week at EMI and everything he and his team have planned. (Much of what Producer Brian was hearing about for the first time)

Next, the guys jump into some AI news from around the market research industry, starting by talking about findings from a recent study from Ofcom around generative AI usage among kids and teens. The study found that four out of five teens aged 13-17 use generative AI tools, which wasn’t even the most eye-popping insight. The discussion around this story led to a couple of rabbit holes.

Brian and Brian then talked about Unilever’s new AI Research lab in Toronto, SightX’s new Generative AI consultant solution, Stagwell’s partnering with Google to create AI solutions, and CivicScience’s new AI tool, Sage.

In the last segment of today’s episode, the guys look at AI from a legislative perspective.  First, they break down the comments made by the UK’s Minister for AI and Intellectual Property recently at Parliament about how regulation was needed for AI.

Next, the guys talk about all the different new laws that have been proposed in the US that deal with AI in some way.

Finally, the guys discuss MRS’s newly published report, The BEST Framework for Generative AI: How and When to Build AI into your Research Processes. They also touch on the ethical guidelines that were

included in the report. You can download it here: https://www.mrs.org.uk/campaign/id/genai

Thanks for listening!

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