Intellicast S6E16– A Slow News Week

Thanks for tuning in to another episode of Intellicast! This week Brian Lamar and Producer Brian have a short and sweet episode with everything you need to know to stay up to date on the market research industry. Let’s dive right into it!

Kicking off the episode, the guys discuss some upcoming events: The Insights Association Chapter Event, Quirks New York, Insights Marketing Day, and more! They also go on a quick tangent of best places to have conferences and events. Let us know what you think!

In the first news story, Brian and Brian discuss Forsta and Cint’s partnership. This is a step in the right direction to solve the data quality issues our industry is facing and reduce fraud.

Next up, we touch on the Insights Association’s DII Council and their new website. The site allows people to access the DII Toolkit and the Data Integrity Pledge. A lot of cool stuff is coming from this group, so you’ll want to follow this page.

The final news story is SamplNinja’s introduction of a new mobile app that will improve respondent experience and address survey fraud. This asks the question, is the market research space behind on using apps?

And that’s it for the news this week! We’re not sure if it’s a summer lull or the calm before the storm but we thank you for tuning in to the episode!

Check out the IA DII Website here.

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Watch out latest webinar, The Sample Landscape 2023: State of the Industry on-demand!

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