Intellicast S5E12: EPC: Do We Need To Change How We Price?

Welcome back to Intellicast! On today’s episode, we continue our conversation around earning-per-click. This time we are joined by Andrew DeCilles and Vignesh Krishnan, CEO and Founder of Research Defender, to tackle earnings-per-click from a new angle.

The episode kicks off with Vignesh giving an analogy of EPC to airlines selling the last remaining seat at $1.00.  This analogy kicks off a great conversation of EPC and current pricing models, and other pricing models.

Vignesh then brings another great point into play talking about how Google and ad tech (where EPC is coming from) are a probabilistic world where everything will balance out due to sheer numbers and volume, where sample is a deterministic world.  This thought leads to a conversation around the current pricing of sample, and if a new pricing model is needed to better bridge the EPC side with the client budgets.

We get pretty into the weeds on this one, but if you like the discussion from the past two episodes, you don’t want to miss this one!

Thanks for listening!

If you want to learn more about Research Defender, visit their website at: https://researchdefender.com/

If can connect with Vignesh on LinkedIn here: https://www.linkedin.com/in/vignesh-krishnan-08846aa/

Brian Lamar will be heading to Philadelphia for the Insights Association Annual Conference from April 4-6. Be sure to say hi!

EMI’s annual report on the sample industry, The Sample Landscape, is now available!  Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.