Intellicast S4E36 – Trust In Brand with BrandTrust
October 22, 2021
Did COVID Break Your Tracking Study or Did It Actually Fix It?
October 26, 2021
Welcome back to Intellicast! Brian Lamar and Producer Brian are riding solo on this episode, discussing the latest market research news.
[2:56] Kicking off the episode, the guys touch on the news of Nielsen combining their streaming measurement solutions into a single measurement suite. They talk about how this streamlines things for Nielsen, but also how it seemed kind of late.
[5:18] Next, Brian and Producer Brian talk about 2 recent Momentive stories, the first on the potential “boardroom battle” with investor Legion Partner Asset Management. They guys postulate why Legion could be pushing for Momentive to sell itself, and the impact it could have.
The second Momentive story they touch is in the news of the new integrations Momentive has for its GetFeedback platform.
[10:08] The next story they guys cover is Alida’s new Series D funding. They talk about the investment, and how it is following the trend of more money coming into the industry.
[11:00] In the next story, Brian and Producer Brian talk about YouGov’s acquisition of Rezonence. They discuss what it could potentially mean for their panel, and Producer Brian gives his thoughts on it from an angle Brian Lamar didn’t consider.
[13:19] In our second last story of the episode, Brian Lamar talks about the recent acquisition of NPD Group by a private equity firm. He talks about what he hopes happens with the acquisition, and to the NPD brand.
[14:29] Finally, in the last story of the episode, the guys discuss the news that came out about Facebook potentially rebranding and refocusing as a metaverse company. Neither of the guys knows exactly what that means, even after looking it up. Based on the definitions they found, they talk about what it could mean, and if they are just getting too old and out of touch for this type of technology.
Thanks for listening!
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