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Welcome back to Intellicast! On today’s episode, we give a recap of SampleCon 2021, cover some market research news, and discuss the Olympics.
Kicking off the episode, Brian Lamar and Producer Brian chat about the Olympics, the events they are most enjoying, and ones they don’t quite understand how they are sports. (We are looking at you Horse Dancing)
After offending equestrians everywhere, the guys jump into some market research news, starting with some funding news from Suzy. They touch on the first-half results from Ipsos, as well as the new cookie-less approach to ad tracking from Nielsen. Finally, the guys talk about the Insights Association’s IDEA Council, and the new inclusion toolkit they have released for market research firms.
In the second half of the interview, Mary Draper joins the guys to give us a recap of SampleCon 2021. Mary and Brian discuss the top 3 trends from the conference, as well as what Mary took away from it.
This is a great episode!
Thanks for listening!
If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1.
Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.
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The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here.
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