Intellicast S4E8 – Kim Harrison of Focus Forward and FF Transcription

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by the founder and CEO of Focus Forward and FF Transcription, Kim Harrison.

Kim talks about how she got started, and the path she took to grow Focus Forward into the business it is now. This lead Kim and Brian to reminisce about transcribing focus group data years ago from VHS tapes. Kim tells a story about the earlier years about how her Dad used to drive a route to pick up and deliver tapes in the early days of Focus Forward.

Kim then gives a preview of an upcoming new feature to Focus Forward and FF Transcription, AI-powered transcription. The new service will allow for a quicker turnaround of transcriptions, but it will be a much lower cost. 

In the next section of the interview, Kim talks to Brian about the efforts she and her team undertook pivot when the pandemic hit. In particular, Kim talks about how they addressed their call center facility and changing it from an in-person place to a virtual facility. 

In the final segment of our interview, Kim talks about how her organization has helped quantitative facilities pivot during the pandemic and set up new procedures to help them get back up and running.

If you were wondering what in-person qualitative is doing to address safety, this is the episode for you!

You can learn more about Focus Forward here and FF Transcription here.

You can connect with Kim on LinkedIn here.

Thanks for listening!

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.