Here at EMI, we sit in a unique seat in the industry – we don’t have our own panel but have built a network of 150+ sample providers from around the globe. We reached out to our top 25 partners to obtain their feedback on response rates they have been experiencing during the Coronavirus pandemic.
Please note that these results are from a specific point in time (April 3-7) and respondent behaviors may change.
Overall, most panels are seeing an increase in response rates. This is likely due to most states and even most countries having some form of a “stay at home” rule in place. Respondents likely have more free time in order to take surveys. Here are some additional details and some of the responses our partners provided:
“We have seen an uptick in response rates across the board regardless of demographics and tenure.“
“The response rate from the first days has improved after the start of the lockdown. It has been equally steady for demographics and age groups.”
“We have seen an increase in response rates across the board with both new and tenured members.“
“We’ve seen a 5% increase in the usual response rate for Korea and Japan. In terms of demographics, we’ve seen the increase more in Females age 20-49.“
“All studies have response rates that are slightly better, except some studies with healthcare professionals have dropped. However, we do not have a significant number of healthcare professionals to provide a significant gauge.“
“This is depending on the geo-target; for example, currently in Italy, response rate is too low for both consumer and B2B studies.However, in other European countries, B2B response rate is very low where consumer response rate is high. In the U.S., B2B response rate is still handsome but depending on geo (i.e., California has very low RR).“
“In the UK and Germany, a slight downward trend is emerging. Entries and respondents are showing a slight drop, completes were down slightly, but this could be leveling off for UK and Germany.“
“Response rate is high, especially among the young generation“
“We have seen them hold steady.“
“We have not seen significant changes to response rates so far.“
“We haven’t seen a noticeable difference in any particular studies receiving increased response rate or an increase in members taking more surveys.“
Taking our partner’s responses overall, we found that the increase in response rates is primarily coming from current panelists who are simply taking more surveys than usual rather than a large increase in new panelists, although some panels do see a large increase in new registrations.
A couple of panels identified an interesting trend: there has been a significant increase in surveys taken on laptops or desktops rather than tablets or smartphones, likely due to more people working from home and having access to personal computers. With this in mind, here are a few takeaways and best practices:
It is important that researchers do their best to take advantage of these increased response rates by ensuring a good respondent experience and creating surveys that are:
While these measures should always be in place, it’s even more important during this time. We will continue to monitor via our sample providers and will update as changes occur or new information arises.