Intellicast S3E15 – Alex Millet and Lindsey Bartel of Brandtrust
March 31, 2020
Healthcare Research in the Time of COVID-19
April 7, 2020
Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian sitdown to discuss the latest in market research industry.
The guys kick-off the episode talking about some of the recent changes to the conference season, including IIeX being rescheduled, as well as NEXT going virtual, and how that may impact conferences in the future.
In the second segment, the guys explore the all the research that is being put out around consumer behaviors, or panel performance related to COVID-19. They spend some time highlighting some of their favorites, as well as discuss how the different firms are differentiating their research.
Here are the links to some of the research the guys discussed:
This then leads into a discussion on some disruptions to some industries, and others that could see massive growth. The discussion starts with traditional sports moving virtual, like NASCAR and the NBA, as well as eSports, and if they will become more mainstream because of the current crisis. They also touch on gyms, and the university system.
In the final segment of the podcast, the guys highlight some of the recent market research news, including a new position for friend of the podcast, Andrew McKinney, a new hire by PureSpectrum, the cost-savings plan by WPP, and new ESOMAR news.
You can read the PDF from ESOMAR here.
We hope you enjoy!
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