Intellicast S2E34 – Joel Bacall of The Silk Initiative

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Intellicast S2E34 – Joel Bacall of The Silk Initiative


The original is back!  We have a jammed packed episode of Intellicast this week.  In the first half of this week’s episode, Rory Dineen, co-host of Poll Party, joins Adam and Brian to discuss the latest market research news, including Twitter’s ban on political ads, and the new community features Measure Protocol has rolled out.

With the news of Mitt Romney’s Twitter alter ego Pierre Delecto, the 3 discuss burner accounts in a new installment of Best/Worst.  Rory also brings a Poll Party segment to Intellicast and gives Brian a special quiz of the week.

Adam also gives a recap of the Corporate Researchers Conference he was at a few weeks ago in Orlando.

In the second half of the episode, we are joined by Joel Bacall, Associate Director of The Silk Initiative.  The guys discuss how Joel got his start in market research, what led him to move from London to Shanghai to join the Silk Initiative, what the organization does, and how he works in market research into his consulting practices.  Joel also gives some insights on how research differs in China versus the United States.   

In the back-half of the interview, Adam and Brian get to know Joel a bit more.  We find out some of his musical tastes, his book recommendations, his hidden talent, and a new Mount Rushmore of the top 4 apps with Chinese consumers. 

This whole interview was very insightful – you don’t want to miss it!

If you want to learn more about The Silk Initiative, visit their website, or you can connect with Joel on LinkedIn.

Don’t forget to check out our special Future of Insights Summit Speaker Series!  You also still have time to register for The Future of Insights Summit in Athens, GA, coming up December 5-6. Visit their website to learn more and to register.

Got a suggestion or feedback? Reach out to us at, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

You can subscribe Intellicast to here, or find it on iTunes, Google Play, Stitcher or your favorite podcast platform by searching “Intellicast”.  Be sure to subscribe, rate and share!