Intellicast Presents: Future of Insights Summit Speaker Series – Part 1

Welcome to this special edition of Intellicast.  In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019.

In part 1 of this series, we are joined by two special guests.  First, we have UGA MMR Board Member and Founder of MMR Live, Tricia Houston. The guys discuss how Tricia got her start in market research, what led her to start MMR Live, and the approach they are taking to research.  They also discuss her involvement with the MMR program at the University of Georgia, including her position on the board and her participation with the steering committee.  Tricia then gives the guys a high-level preview of what to expect at the Future of Insights Summit.

Don’t think we forgot the fun stuff!  After the preview, Brian and Adam have some fun getting to know Tricia more, including some of her recent music choices, a new research rant, and a new Mount Rushmore (honestly, we can’t believe we haven’t done this one before!) on video games!

In the second half of the episode, Will Leach, author of Marketing to Mindsets and CEO of TriggerPoint Design joins us.  The guys discuss how Will got involved in market research, and how it led him to start TriggerPoint Design.  Will then gives the guys a preview of what he will be talking about at the Future of Insights Summit in Athens. 

Then, Adam and Brian have some fun with Will.  He gives a great research rant you don’t want to miss.  They then get into Intellicast’s 4 P’s, including the last three songs Will’s listened to, a great book recommendation, and what has to be the most interesting unusual fact about a person we have had on the podcast.  All we’ll say is that it involved a protection detail.

To learn more about Tricia Houston and MMR Live, visit their website, or connect with her on LinkedIn or Twitter at .@TriciaBHouston.

To learn more about Will Leach, visit his website or connect with him on LinkedIn or on Twitter at .@MMindstates.  You can learn more about Will’s company, TriggerPoint Design by visiting their website.

The Future of Insights Summit at the University of Georgia is December 5-6.  You can learn more about the summit and register by visiting their website.  We hope to see you there!

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