Insight Innovation Exchange 2018 (IIeX) was held last week at the Georgia Tech Convention Center in Atlanta. The event brought together a great mix of industry thought leaders, end clients, and innovative ideas for the market research industry. We had a team down in Atlanta and here are the big three takeaways we found:
Blockchain has been a hot topic of discussion in the tech world for a little while now. At IIeX, the subject of blockchain, not the cryptocurrency version you typically hear about, in market research arrived in a big way as an entire track was dedicated to blockchain and how it could be used in market research. Based on the discussions, blockchain isn’t going to be a fad, but rather a new avenue for companies to pursue to improve the industry.
Automation in the market research space has been a big topic of discussion for the past few years, and it was again this year at IIeX. Automation has moved from an idea to being implemented at many companies, and many presentations focused on the insights and value they receive. From clients looking for it to get projects fielded and completed faster, to the industry viewing it more as necessary to compete.
Many organizations, both in market research and end clients, are using machine learning and/or AI to help power their analytics. In doing so, they can get critical insights faster than previously, including summarizing reports across multiple studies allowing them to make more confident business decisions much quicker. In many cases, this is causing organizations to be smarter and more efficient.
There were a lot of other great insights and discussions that happened as well. Click the button below if you want a personalized recap of what went on at IIeX.