Narrative Inquiry and Strategic Sample Blending: Uncovering the Human Truth of Mental Health
2023 has proven to be a year of deep exploration and transformative insight around mental health. Our groundbreaking research collaboration with Brandtrust has unveiled the intricate layers of mental health, exposing the stories, emotions, and factors that shape our collective well-being.

If you're eager to gain a deeper understanding of mental health and explore the deep and transformative yet agile and efficient methods we've employed, we invite you to download your copy of of our new eBook.
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Dangers to Trackers in the Age of Aggregation
Over the past decade, the tracking and sampling landscape has undergone significant changes. The traditional belief in using a single panel for tracking studies has shifted towards embracing aggregation. However, this transition introduces fresh challenges, including diminished consistency and sample bias, making it increasingly challenging to ensure the reliability of tracking studies.

Watch our on-demand webinar, Dangers to Trackers in the Age of Aggregation to learn about the dangers and how to best mitigate them.
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Strategic Sample Blending:The Premier Sample Methodology for Tracking Studies
Consistency is the most important factor in any longitudinal or tracking study. But when the use of multiple sample suppliers is commonplace and not all aggregation is equal- how con you ensure consistency?

Download our new whitepaper, Strategic Sample Blending: The Premier Sample Methodology for Tracking Studies to learn how to ensure long-term consistency and reliability in your studies.
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Migrating a Tracker: 4 Ways to Migrate Without Impacting the Overall Data
Tracker studies are some of the most important studies fielded, but there are times you need to make a change to your sample supplier. Download out new eBook to understand the best ways a tracker can be migrated without impacting your data.
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EMI delivers quality, unbiased, market research data tailored to the needs of your business.

EMI’s unique combination of expertise, white-glove service and reach makes us your one-stop sample consultancy – Getting it done without compromise!

EMI Research Solutions, a leader in providing online customer samples for market research, plays a pivotal role in understanding consumer behavior and preferences. By leveraging their comprehensive databases and advanced targeting techniques, businesses can gain valuable insights into their target demographics. When this cutting-edge approach is applied to the dynamic world of online casinos, such as Paydirect casino, the results can be transformative. Through collaboration with EMI Research Solutions, Paydirect Casino can tailor its gaming experiences, promotions, and customer service to precisely match the desires and expectations of its audience. This synergy ensures that players enjoy a highly personalized and satisfying online casino experience, enhancing engagement and loyalty. By combining EMI Research Solutions’ expertise in market research with an innovative gaming platform, the casino can stay ahead of trends, meet customer needs effectively, and lead in the competitive online gaming industry.

We are a leading online sample provider leveraging 150+ sample providers in over 95 countries. This gives us access to a wide variety of targets across the B2B, consumer, and healthcare landscape, and to provide our clients with the highest quality, most cost- effective sample that fits their unique needs.

We are experts in programming and deploying online surveys, from the simple to the complex, from multiple programming platforms.

IntelliBlend® is our patented approach to blending sample. We blend three or more sample sources in an intentional and controlled approach to deliver the most representative and accurate demographic, behavioral, and attitudinal data.

Leveraging a global network of translators and editors, guaranteeing your survey is translated with the local cultural knowledge, accuracy, and expertise.
Our proprietary, cloud-based, sample management platform allows us to manage your studies, connect them with our sample network, and provide the highest level of data quality.

Why EMI?

Better sample. Higher quality. Reliable decisions.

We provide clients with transparent sampling and research solutions that connect their projects with the right strategic blend of sample, without trying to make their projects fit a single panel.

Strategic Sample Blending

Sample panel bias exists, and it impacts the results of studies on a daily basis. This is why you need to use strategic sample blending, the only approach that mitigates sample bias.

The Sample Landscape

EMI’s annual report on the online sample industry. Discover why data sample providers differ, and how that can impact your studies.


IntelliBlend® is our patented approach to blending sample. We blend three or more sample sources in an intentional and controlled approach to deliver the most representative and accurate demographic, behavioral, and attitudinal data.


Our DIY sample platform gives you access to thousands of high-quality respondents for our network of providers in an easy-to-use dashboard.


Our proprietary, cloud-based, sample management platform allows us to manage your studies, connect them with our sample network, and provide the highest level of data quality.

Online Sample

We are a leading online sample and quantitative research consultancy. With more than 20 years of experience operating in the market research industry, we provide you with transparent, unbiased solutions that connect you to the right sample – consumer, B2B, or Healthcare – that best fits your project and needs rather than trying to make your project fit a specific panel.

Ready to take that next step?

Your leading online sample and quantitative research consultancy.

Access to industry experts.

Access to an agile, focused team of research professionals with over 20 years of experience in building custom sampling plans and executing online research studies. No matter how simple or complex, we can help your team determine the ideal method for meeting your sampling needs.

Best in class quality.

EMI has been dedicated to the pursuit and delivery of high-quality, actionable data on behalf of our clients for more than 20 years. This commitment to quality comes from our extensive industry knowledge and our drive to deliver transparent, actionable quantitative data tailored to the needs of our clients. To that, we have built a multi-faceted suite of quality measures, including both technology and human elements, to providing the highest quality data possible.

Ever expanding sample network.

We have cultivated a network of over 150 sample partners that we put through a rigorous certification process where only 30% pass.  This allows us to access a wide variety of targets across the B2B, Healthcare, and B2C sample landscape globally, with a high level of quality, that best fits your projects’ needs.

Collaborating with clients, EMI serves as an extension of your market research team.

EMI’s network of 150 global partners can connect you with your target audience – Business, Consumer, or other specialty population – by connecting you with the right panel blends to measure and track attitudes, behaviors, and other opinions across the globe.

Net Promoter Score


*Average NPS score year-to-date 2023

Terwijl online casino’s dynamische transformaties ondergaan, verandert de opkomst van platforms zonder account de conventionele gaming-scene opnieuw. Door de noodzaak voor gebruikersregistraties te elimineren, veranderen deze casino’s de manier waarop spelers spelen, waardoor ze directe toegang tot de gameplay bieden. Veel beoordelingswebsites verzamelen deze casino’s zonder account als aangesloten website. Maar spelers kunnen profiteren van deze artikelen door betrouwbare platforms te krijgen om te spelen: bekijk deze https:/ /tofcasino.com/online-casinos/zonder-registratie/ De evolutie gaat verder dan louter gemak en fungeert ook als een rijke bron van marktonderzoeksgegevens. De prevalentie van casino’s zonder account dient als een waardevolle lens voor gebruikersvoorkeuren en gedragsdynamiek, waardoor trends worden belicht die exploitanten informeren over de veranderende eisen van de kansspelmarkt. Door gebruik te maken van deze gegevens kunnen operators zich strategisch aanpassen, gebruikerservaringen verfijnen en zichzelf strategisch positioneren in de steeds evoluerende online casino-industrie.

Don’t just take it from us. Our clients love what we do.

What’s it like having a partner like EMI work with you on a tracking study?  They know as much about the study as I do.  They have documented past changes in approach and remind me when needed.  They are invested in our success.  They do not allow topics or requests to fall through the tracks.  They are partners in the true meaning of the word. 

Simply put, they understand market research. Diligent, responsive, intelligent, aware.

Paul Flaxman, Vice President,
Boston Research Group

When I choose EMI, I know that I’m going to get really good quality sample and good service.

Jennifer Schmidt

As a veteran of 50+ years in the profession, I think I can identify superior client service when I see it. And that’s exactly how I would describe the level of service I received from Angela and Devin on two recent projects that were conducted under extreme time pressure. No matter the last minute request, no matter the increase in scope, EMI was right there at my side delivering a superior service that pleased not only me but my client as well.

Joe Ottaviani, Director of Business Development, Various Views

EMI was able to jump on this study at a moments notice…They were able to complete the study and exceeded my expectations.

Top 50 Market Research Firm

We rely on EMI to provide timely, high quality sampling for a variety of hard to reach targets.

Their professionalism, and attention to our specific needs are second to none!

James H., Sr. Research Director

Great working with such a dedicated team, who cares about our quality.

Boutique Market Research Agency


Surveys Completed (*in 2022).


Vetted Sample Sources.


Countries Served.


Years Online Search Experience.