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Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry.
The episode kicks off with Brian and Matthew discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations.
Next, the guys talk about the new long-term stake that Lac1 took in Ipsos. They speculate on what Ipsos could be using these new investment funds on.
The guys then get into a series of stories revolving around new AI tools launched across the industry. First, the guys discuss OpinionRoute’s AI feature QC Flow. This leads to a deeper discussion about overall AI adoption among the general public. The guys compare it to the new Apple Intelligence and if that will increase the adoption of AI.
The second story Matthew and Brian touched on was Toluna’s new synthetic data suite called HarmonAIze.
They then dive into new research from the World Federation of Advertisers that found that 8 in 10 multinational brand owners are concerned about how creative and media agency partners use generative AI on their behalf. This leads to a discussion on the potential ethical and legal risks of AI.
Lastly, Brian gives a shoutout to friend of the podcast, Katie Gross, on her promotion to President of Suzy.
Thanks for tuning in!
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