Intellicast S5E14: It’s Good to Be Back

Welcome back to Intellicast!  We have been gone a few weeks, but are happy to be back with a jam-packed news episode this week.

Kicking it off, Producer Brian and Brian Lamar discuss a bit of personal news for Brian as he was promoted to Chief Insights Officer.  Loyal listeners may know that he called himself that around April Fool’s, but now it is a reality!

Then the guys jump into some market research news.

First, they discuss the news about Meta (formerly Facebook) and an upcoming class-action lawsuit about how they inflated their audience measurements, as well as a lawsuit out of Illinois about how they are keeping photos of people who do not have Facebook profiles. The guys talk about the implications, both to market research and overall.

Next, Brian and Brian touch on the announced merger of NPD and IRI.  They discuss whether a rebrand is coming, or if there is enough brand equity in one of the current names that they keep it. 

The next story leads to a broader discussion. It starts with the story about a new report from DISQO that found 38% of consumers incorrectly recall their digital shopping journey behavior.  Brian Lamar had sent some notes from a presentation he attended at IIeX from Michael Lancor at P&G about their InTech sensor that measures what consumers do and they compare with what they say they do. Brian Lamar and Producer Brian talk about the impact this could have on the future of market research, as well as some of the potential causes or biases that are leading to this disconnect.

In the last few stories, the guys touch on the latest earnings report from Ipsos, Press Ganey completing their Forsta acquisition, Kristen Luck being added to Rival Technologies Board, and Geraldine Proust being named as ESOMAR’s new head of professional standard.

We know it has been a long layoff between episodes, hopefully, you enjoy this one!

Thanks for listening!

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