Intellicast Best of 2019: Part 1
December 23, 2019
Market Research in 2020: Our Predictions
January 7, 2020
And we’re back with part 2 of the Best of 2019! In this episode, Adam and Brian revisit interviews with Andrew Cannon of GRBN, David Butler of Pure Spectrum, Ted Waz of The Opinion Economy, and Roddy Knowles of Alpha.
In Andrew’s interview [14:08-30:39], he chats with Adam and Brian about how he got started in market research, how he started GRBN, and he gave us a preview of his 2019 SampleCon presentation!
The guys are then joined by David Butler [30:40-1:04:41]! David talks about his start in market research as well as his recent promotion at Pure Spectrum. They also take some time to discuss the announcement video that Pure Spectrum released in April about their new Mars panel.
Ted Waz [1:04:41-1:22:47] chats about his start in market research and what led him to start The Opinion Economy. They discuss the evolution of blockchain, and his perspective of the market research industry based on the recent string of mergers, acquisitions, and investments, and what he expects going forward.
In the final interview, the guys welcome back Roddy “Hot Rod” Knowles [1:22:47-1:47:21]. They discuss how Roddy got his start in market research and how it led him to his new job at Alpha, as well as a sneak peak at what Alpha does. Roddy gives his insight on where he thinks the industry is going and touches on his involvement with the Southeast Chapter of the Insights Association. The interview ends on a fun note when Adam and Roddy play musical bingo to see if Adam can guess Roddy’s taste in music.
This episode is full of some great interviews and great insight into market research in 2019 and ideas for the future. See everyone in 2020!
If you missed part 1, check it out here.
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