Pinning Down Public Perception: MaxDiff vs. Like Order
August 11, 2025What Is Data Reliability? Definitions and Best Practices
August 13, 2025
Intellicast is back with a brand new episode covering the latest news from around market research! Join Brian Peterson and Aron Wilson as they break down the latest headlines, including:
- Decline in Forrester’s Q2 revenue
- Azure Knowledge rebrand to Matrix
- Kantar and Cint expanding their partnership
- How iOS 26 will hurt mobile polling and representative sample
- A class-action privacy lawsuit against LiveRamp
Brian and Aron also spend time announcing the conferences they will be attending this fall!
- Catch Brian, joined by The Link Group’s Andrew Hunt, at Insights Association’s Corporate Researchers Conference in Chicago this September 9-11th. Check out their session Built for Trust: Why Clients Should Demand a Layered Data Quality Strategy on Wednesday afternoon at 1:45 PM.
- At ESOMAR Trends Horizon in DC on Nov 5-6, Matthew Alexander and Aron Wilson will be presenting Smarter, Faster, Faker? The Real Results from Testing Synthetic Respondents, a deep dive into how well AI-generated personas can mimic real consumer insights.
If you’re hoping to stay informed on the big names and changes in market research, then this episode is for you!
