Intellicast S5E7 – Is This a Sports or an MRX Podcast?

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Intellicast S5E7 – Is This a Sports or an MRX Podcast?

Intellicast

Welcome back to Intellicast!  We have a unique episode for you today!

Brian Lamar and Producer Brian kick off the episode discussing the Super Bowl.  They talk about the Bengals run to the big game, the loss, but also what it meant for the city. They also touch on some of their favorite ads from the game, as well as the half-time show.

Then the guys talk about the 2022 Beijing Olympics.  Both guys (who are huge Olympics fans) discuss why they are not watching them this year, whether it is due to the host country, the impact COVID is having, to the myriad of scandals that are being announced on what seems like a daily basis.

After the long sports discussion, the guys dive into the upcoming conferences in April and May.  In what seems like a jammed-packed calendar, Brian talks about how excited he is to be getting back out on the road.

In our last segment of the episode, the guys touch on a few recent market research news stories. First, they discuss the acquisition of Forsta by Press Ganey and what it could mean for legacy market research Forsta customers.

They then touch on the recent 2021 financials report from Zappi, who registered a 30% YOY growth.

In our final story, Brian Lamar discusses briefly Savanta purchasing Mindspark Research, and how this is part of the overall consolidation of the market research industry.

Thanks for listening!

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