Intellicast S5E3 – A CRIC Update with Arundati Dandapani
January 17, 2022
The Lives of EMI: Last Mile Food Rescue
January 24, 2022
It’s a new year and that means plenty of new episodes of Market Research podcasts! In a time where in-person collaboration and connection are hard to come by, podcasts have been a great way to share insights, thought leadership, industry news, and more! As we get ready for all the new podcast seasons kicking off in 2022, here are some great episodes from the previous year you won’t want to miss:
Episode 16 – Making Market Research Inclusive
Our Best Behavior
Host: Matt Salem
Our Best Behavior is presented by Behaviorally and hosted by Matt Salem. (It’s also the winner of the 2020 Market Research Podcast Award!) In Episode 16, Matt is joined by Michele Cerullo-McCorry to discuss making market research more inclusive. They chat about COVID’s impact on hiring more diverse candidates, the importance of transparency within a company, and how people feel more comfortable at work when they have a voice. To wrap up the show, they discuss different company initiatives and Diversity & Inclusion committees, and how they add value to a company.
Talk with Ted | Ep. 146
Data Gurus
Host: Sima Vasa
In Ep. 146 of the Data Gurus Podcast, host Sima Vasa is joined by former Intellicast guest, Ted Pulsifer. Ted talks about his career in market research and the differences between working at a startup versus a 50-year-old company. He also discusses his experience selling to Schlesinger just before the COVID-19 pandemic and the shift to online work because of it. With that, he shares his belief in the importance of technology in navigating the future of our industry. He ends the episode by giving an overview of the panel he spoke on this past summer at SampleCon discussing traditional methods of research and how research will be done in the future.
#23 Global Tools, Local Insights, Smarter Decisions
Inside Insights
Hosts: Ryan Barry and Patricia Montesdeoca
Inside Insights is presented by Zappi and hosted by Ryan Barry and Patricia Montesdeoca. In Episode #23, they are joined by Stephan Gans, SVP Chief Consumer Insights and Analytics Officer at PepsiCo. Ryan and Patricia bring some Intellicast energy to the beginning of the show with a Halloween candy discussion and Stephen shares his background in MRX and what lead him to PepsiCo. He discusses his vision for disrupting the insights industry and the changes in processes and tools needed for these changes. Stephen also shares his advice for people at the beginning of an insights journey, and the mindset, skills, and attributes he looks for when hiring an insight professional. If you’re new to the industry or interested in a career in MRX, this episode is for you!
#24 Striking the Right Balance of Data Collection Methods
MRXLab
Host: Chris Martin
MRXLab is presented by Chris Martin, CMO of FlexMR. In episode #24, Chris discusses the difference between varying data collection methods and the different technologies available, looking at the whole landscape from quantitative to qualitative. He shares best practices for determining which questions to ask in your data collection, new tools and resources for data collection, the role of technology in methodology choice, and more. The best part? Chris does all of this in under ten minutes!
S4E36 – Trust in Brand with Brandtrust
Intellicast
Host: Brian Lamar
Brian Lamar and Producer Brian are joined by several guests in episode 36: Alex Millet and Lindsey Bartel of Brandtrust and Andrew DeCilles of EMI! Alex and Lindsey kick off the episode by discussing the importance of having trust in brands and the three components of trust they look at. They then share their unique methodology of researching trust in brands, Narrative Inquiry. This leads to a discussion on the importance of open-ended questions when it comes to quality and how they blur the lines between quant and qual research. This episode also features one of the best rounds of the 4P’s we had in Season 4!
Tune in to all these episodes to get caught up and inspired for the new year! Season 5 of Intellicast is already underway and we’re pumped for another year of insights, market research news, interviews, laughs, and more!
