Intellicast S3E15 – Alex Millet and Lindsey Bartel of Brandtrust

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Intellicast S3E15 – Alex Millet and Lindsey Bartel of Brandtrust


Welcome back to Intellicast! On this episode of Intellicast, Brian Lamar and Andrew DeCilles are joined by Alex Millet and Lindsey Bartel of the research and strategy firm, Brandtrust. 

They dive into how Alex and Lindsey got started their start in market research, and what led them to Brandtrust. This leads to a discussion around the history of brand trust and what makes them unique in the market research industry.

Alex and Lindsey then give the guys some insight on Emotional Inquiry and Narrative Inquiry, Brandtrust’s unique research methodologies. Emotional Inquiry is a unique qualitative methodology that helps brands get deep, rich insights.  Narrative Inquiry is a unique methodology that blends both qualitative and quantitative research methods. It is really interesting!

Brian, Lindsey, and Alex then discuss how the Coronavirus has impacted Brandtrust and them personally.

In the second half of the episode, the guys have some fun with Lindsey and Alex and get to know them better.

Starting off, Lindsey gives us a new rant on not being able to go to the gym.

Then both Alex and Lindsey answer a new round of the 4 P’s. It starts with everyone giving their top 3 movies, but then devolves into a discussion on Tiger King. Getting back on track, Alex gives us what might be one of the most unexpected Prince stories yet. Finally, we introduce a new P, pandemic, and learn about Lindsey and Alex’s quarantine life!

This is a great episode that will help you get away for the next hour.

If you want to learn more about the Emotional Inquiry, Narrative Inquiry, or Brandtrust, visit their website.

You can connect with Alex on LinkedIn here.

You can connect with Lindsey on LinkedIn here.

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Got a suggestion or feedback? Reach out to us at, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.