When data quality is talked about in online quantitative research, the conversation always goes to bots, fraudulent respondents, and open-end quality. What is not discussed is how the number of surveys a respondent attempts in a day and how that might impact the data.
That is until now.
Here at EMI, we incorporated the study of respondent activity level and its impact on results into our research-on-research. Throughout 2023, we monitored the activity level of respondents who completed our study. Watch our on-demand webinar, The Invisible Quality Killer: High-Frequency Survey Takers, where we share our results and insights into this rarely talked about aspect of online survey research for the first time, as well as talk about what you can do to ensure that it doesn’t impact your data.
In this webinar, you will learn:
- The real impact of survey attempts on data
- Differences between high-frequency survey takers and other respondents
- Effects on data quality measures
- Practical steps you can take to protect your data
- And much more!
