Data quality is the biggest issue facing the market research industry. This has been especially true over the last few months, where the demand for research has seen a surge. With this surge, not only have sample suppliers seen challenges in meeting this increased demand, but there has also been an increase in fraud and poor quality.
We take data quality seriously, and so does SampleChain. That is why we have partnered on a new webinar to discuss what has been going on in the market, and what steps are being taken to help mitigate it.
Register for our on-demand webinar, SampleChain and EMI: A Conversation in Combatting Fraud, to learn more about how the two organizations leverage one another’s strengths to reduce data fraud and limit poor-quality data.
In this webinar, we will discuss:
- Differing measures of data quality
- Best ways to prevent fraud
- Poor quality with supply and strains it causes on price and demand
- Future of the industry
- And much more!
