Quality Optimization Rating for Sample: A Holistic Sample Quality Metric

Data quality is a vital component of the insights industry. Low-quality data can lead to inaccurate insights, thus creating risky business decisions – potentially costing an organization millions of dollars. At EMI, we are committed to leading the industry in data confidence and quality.  As part of that commitment, we are introducing QORS, a new holistic sample quality metric.

Developed using a decade of data from our unparalleled research-on-research and refined internally for over 18 months, this new metric ensures that we have access to best-in-class, data-driven insights to craft our strategic sampling solutions for the most optimal quality experience for our clients and the panels in our network.

Register for our on-demand webinar, QORS: A Holistic Sample Quality Metric, where we will take an in-depth look at QORS.

In this webinar, we will be discussing:

• The rise of sample scoring systems
• What QORS is
• How QORS can be used
• Features and benefits of QORS
• And much more!