Who are you trying to gather feedback from? This is one of the first questions researchers ask themselves when planning a study. Researchers keep the goal of the overall study in mind when designing the questionnaire, but to ensure the questionnaire gets to the right people, you need to have a great screener. It may seem like an afterthought, but don’t be fooled. Screeners are just as important as the survey questions themselves, and researchers need to keep their target audience in mind when designing a screener.
In the recent months of respondent supply shortages and data quality issues, designing a great screener is more important now than ever. They’re a critical factor that helps to ensure your data is accurate and useful. After all, what good is the right data if it’s from the wrong people?
At EMI, we understand that it takes special attention to design a successful survey that provides high-quality data - this includes a great screener.
Register for our on-demand webinar, Hitting the Target: Best Practices for Screeners, to learn some best practices for designing your screener to ensure your survey is getting answered by the right people.
In this webinar, you will learn:
- Why You Need a Good Screener
- Impacts of Screeners on Fielding and Data
- Best Practices for Screener Design
- Examples of Good and Bad Screener Questions
- And much more!
