The sample landscape has changed drastically in the past few years and even more so in the last 18 months. Most think of the consumer market and the changes that mergers, acquisitions, technology, and the pandemic have caused, but the B2B market has experienced the same dramatic changes.
This shift has many organizations wondering where the B2B sample industry is headed. We know B2B sample is different from consumer sample and must be treated as such, but how does this affect how we buy sample? There are many things we must consider when preparing a B2B project from sample blending to survey design to data quality.
That’s where EMI comes in. We understand the changes in the entire sample landscape, not just one segment of it.
Register for our on-demand webinar, The Evolution of B2B Sample, to learn about how B2B sample has changed in recent years, and some best practices to navigate the evolving landscape.
In this webinar, you will learn:
- Changes in the B2B sample landscape
- Predictions on where B2B sample is headed
- Pros and cons of consumer and B2B-specific panels
- Best practices for blending, survey design, and data quality for B2B studies
- And much more!
