Diversity has been a growing topic in almost every industry, but it looks a little different for market research. As an industry that’s meant to be representative of the population, we need to consider who is taking our surveys. What does the US (or the world) look like now, what will it look like in the future, and what will that mean for our research?
Here at EMI, we understand the importance of diversity in research and the need for recruiting diverse respondents. Additionally, we recognize that, as an industry, market research has not always been the best at hiring diverse talent.
Register for our on-demand webinar, Diversity in Sample, to learn more about how a lack of diversity in sample can harm your data, what we can do to fix it, and diversity initiatives in the industry.
In this webinar, you will learn:
- Why Diversity in Sample is Important
- How Response Rates Vary by Demographic
- Diversity Initiatives in MRX
- Feedback from Panel Partners on Diversity
- How the Census has Changed
- And much more!
