You’ve heard it before. All sample is the same. It’s best to go with whatever’s cheapest. The myth that sample is a commodity and should be treated as such has been spread for years.

And we’re here to say ENOUGH.

Here at EMI, we understand how different sample providers can be and the ultimate effect they can have on the data you receive. With over a decade of research-on-research on the overall panel landscape, we are experts in the inner workings of panels, what makes them different, and why it matters.

Join us for our on-demand webinar, Dispelling the Myth: All Panels are the Same, as we bust the myth of sample commodity, share our recommendations for getting the best, unbiased data, and hold a live Q&A.

In this webinar, you will learn:

  • The history of online sample
  • The current ecosystem of the sample landscape
  • How panels are different
  • Why it matters
  • And much more!