Concept testing is an integral part of market research that involves investigating how potential consumers will react to certain products or services before the product or service is released to the market. This is such a valuable step because it allows R&D to gauge perceptions and discover wants and need that areassociated with the product or service being offered.
At EMI Research we will use this service to help you pinpoint the specific segments of the population that the product or service will appeal to. We will then assess the appeal of other products or services that are already out on the market, and what aspects of the new product or service are desirable. Product concept tests will also collect information that will help in the development, promotion, distribution, and pricing of the product.
Positioning and Messaging
Not only will product testing help you to refine your product or service so that it will be as effective and desirable as possible, but will also help you with product positioning and messaging. We determine the effectiveness of product positioning by seeing how well your product or service sticks in the minds of potential consumers over other similar products and services available on the market. It is important to make sure that your messaging is optimized so that you can maximize revenue and minimize risk as soon as your product is introduced to the market.
At EMI we ensure consistency in your research so that you can feel confident when comparing test to test. We will put together a long-term plan with you and your team to ensure long-term sustainability.