B2B Market Research

B2B market research is arguably the most effective practice available to you if you’re looking to refine or expand your brand, start a new venture, launch a new product or service, of just maintain your competitive edge. While you may be able to get a long way with intuition and creativity, B2B market research is what tells you definitively what will and will not work. It lays out a reliable path for greater success. B2B market research helps your organization understand preferences, attitudes, behaviors, and even potential requirements by collecting feedback from audiences including:

  • Clients
  • Employees
  • Prospects
  • Suppliers
  • Stakeholders
  • And More

 

Conducting B2B Market Research

Conducting B2B market research can fall into one of two methodologies, quantitative or qualitative research. The method you use depends on the specific priorities, goals, and questions you want answered. Quantitative research focuses on collecting, numerical data, feedback and uncovering insights from a representative segment of the population. An example of this methodology is online surveys. Qualitative research focuses on collecting non-numerical data and feedback, usually from a smaller group of people.  Examples of this methodology are focus groups.

Online Quantitative Research for B2B Audiences

Conducting online quantitative B2B market research can be extremely beneficial to your organization. It can help you understand changes occurring in industries, markets, the economy, as well as changes in attitudes and behaviors that can significantly impact an organization from year-to-year. Market research also be a quick and reliable method to answer pressing questions your organization has.

Download Our B2B Research & Sample Guide

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Importance of B2B Panel Selection

One aspect that can be overlooked when conducting online quantitative B2B marketing research (or online surveys) is the selection of the right panel partner.  That is where EMI’s sample industry expertise and over 20 years of knowledge can assist you.

Selecting the right B2B sample can be very difficult for many reasons, including low incidence rates and challenge targeting criteria. Many traditional larger panels are built as consumer panels and are only lightly profiling their members for B2B targeting criteria.

That is why for the past 20+ years, we have been identifying, vetting, developing, and managing a strong network of B2B sample partners. These partners help solve the problem of low incidence or difficult targeting by using in-depth profiling on all business professionals and improved partnership with niche sources. EMI utilizes this resource to identify the best panels that fit the needs of your client and your target. No matter what your target group or quota we will provide you with the highest quality business-to-business research sample.

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B2B Sample Respondent Network

Our global network of sample partners gives you access one of the largest pools of B2B panelists of varying firmographics, locations, company sizes, responsibilities, and areas of expertise. Our network contains sources for different business segments that give us the ability to use the ideal source for your work.

We put each partner through a rigorous certification process to better understand their recruiting methods, validation process, and other data quality measures they have in place. Our strict vetting process ensures we only allow the best sample providers into our network, and that we maintain a high level of data quality for our clients.

 

B2B Targeting

With a focus on quality, and a leading sample network, EMI’s ability to target a wide variety of B2B markets worldwide is unmatched. Here is a snapshot of what we are able to target in the B2B space.

  • General
    • Job Title
    • Industry
    • Company Revenue
    • Number of Employees
    • Number of Locations
    • Decision Making Roles
    • Blue Collar vs. White Collar
  • Industries / Verticals
    • Agriculture
    • Automotive
    • Banking / Finance
    • Communications
    • Education
    • Energy
    • Engineering
    • Entertainment
    • Food / Beverage
    • Government
    • Insurance
    • Law / Legal
    • Marketing
    • Non-Profits
    • Pharmaceuticals
    • Real Estate
    • Retail
    • Technology
    • Telecommunications
    • Travel / Hospitality
    • Shopping Habits
  • Dedicated Niche Panels
    • IT Decision Makers (ITDMs)
    • Small Business Owners
    • HR / Benefits
    • Construction Professionals
    • Building Managers
  • Purchase Authority for Services/Products
    • Finance / Banking
    • Computers
    • Human Resources
    • Internet Services
    • Legal
    • Maintenance
    • Marketing / Advertising
    • Meeting / Accommodations
    • Office Supplies
    • Shipping
    • Tax / Accounting
    • Telecommunications
    • Transportation
  • Specialty Titles
    • Accountant
    • Administrative Staff
    • Architect
    • Attorney
    • C-Level Executive
    • Consultant
    • Customer Support
    • Designer
    • Department Head
    • Doctor
    • Engineer
    • Financial Advisor
    • Graphic Designer
    • Human Resources (HR) Director
    • IT Manager
    • Military
    • Nurse
    • Owner
    • Sales Representative
    • Skilled Tradesman
    • Teacher / Professor
    • Vice President
    • Web / Software Developer

Don’t see the specific target audience criteria you are looking for? Request a free consultation and we can provide you expert insights on what can be done.

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Download the B2B Research & Sample Guide