Why EMI?

Many sample providers claim expertise in sample blending, but a significant number of them incorporate their own panel, thus introducing inherent bias into their blends right from the start. At EMI, we pride ourselves on being the sole sample consultancy that operates with complete transparency. 

You might wonder, how can we make such a bold statement?

Well, unlike the majority of sample providers, we are upfront about the panels and allocations we use. When we construct a customized strategic sample blend for our clients, our primary focus is on what is truly best for the research. Rather than attempting to manipulate the project into a specific panel, we strategically blend panels that align most effectively with the research objectives. On the other hand, other providers prioritize maximizing their own assets by attempting to make a project fit their panel first and then supplementing it with additional panel resources to compensate for any shortcomings. Unfortunately, this approach often leads to sample bias and unreliable insights.

When conducting online quantitative research, it is imperative to minimize bias as much as possible. This includes avoiding bias originating from a panel. Panel bias arises because each sample panel is unique and undergoes changes over time due to various factors such as recruitment sources, mergers and acquisitions, panel management methods, and more. These differences between panels ultimately impact the data provided by their respondents. In fact, the business decisions derived from a study can differ depending on the specific panels employed.

That is precisely why it is essential to collaborate with a partner who not only possesses extensive knowledge of the online sample industry but also operates transparently, enabling them to maintain a research-focused approach when designing your sample plan. Someone like EMI.