In the early days of online sampling, many researchers felt that the best method to ensure consistency and integrity of data was to use a single panel for all your online fieldwork. In 2019, that is no longer the case as sample providers use multiple panels to provide the needed respondents.
While most companies have recently started using multiple sample providers and are strictly doing so out of necessity, we have been strategically blending multiple sample sources since our existence 20 years ago.
Register for our on-demand webinar, Top 4 Tips of Sample Blending, to learn the benefits of blending sample and how it can help lead to improved data on your studies.
In this webinar, you’ll learn:
- How and why panels differ
- Difference between stacking and blending sample panels
- Benefits of sample blending
- Case studies to improve tracking studies
