2020 is projected to be an integral year for polling. Past high-profile misses, coupled with technological changes and the decline of landlines, have the polling industry at a crossroads. Since the 2016 elections, the industry has shifted to hybrid polling approaches, utilizing other survey methodologies, including online surveys, to get more accurate data.
Register for our upcoming webinar, Polling and the 2020 Election: Gathering the Best Data, to learn how polling methods have evolved before the upcoming election season and why online sample should be included in your methodology mix.
In this webinar, we will discuss:
- Polling since the midterms
- The shift to hybrid polling methods
- Reasons to include online sample in your polling methods
- How to use a strategic blending approach with your sample providers
- And much more!
