The market research landscape has undergone a seismic shift with the introduction of artificial intelligence. For the last couple of years, all the attention has been on things like generative AI, synthetic data, and more advanced bots and fraud – and all how they impact the confidence in the data trackers provide.
But what gets lost in the new technological landscape is how important panel selection is to a tracker and the confidence you can have in the data.
Sign up for our on-demand webinar, Evolving Technology and Trackers: Best Practices for Data Confidence, to learn about the impact new technology has on tracking studies and how to best navigate to ensure the reliability of your insights.
In this webinar, you will learn:
- New technology’s impact on the market research environment
- How online sample differs and changes over time
- Impacts on tracking studies
- Best practices to ensure reliability
- And much more
