A lot has changed in the last decade in the tracking study and sampling world. The philosophy that the best sampling methodology for a tracker was to use a single panel has ended, and we have entered the age of aggregation. This brings a whole new set of dangers to tracking studies – from reduced consistency to sample and aggregation bias. Ensuring the reliability of your tracking studies has never been harder.
But there is hope!
Join us for our on-demand webinar, Dangers to Trackers in the Age of Aggregation, to learn about the new age of sample aggregation, the new dangers to tracking studies, and how to avoid them.
In this webinar, you will learn:
- Types of sample aggregation
- Threats to tracking studies
- How panels are different and change over time
- How to mitigate sample and aggregation bias
- And much more!
