Case Studies

B2B

SAMPLE SIZE

Financial DMs − Michigan and Texas – 500

Independent and Corporate Meeting Planners – 400

Low IR ITDMs − Australia/Canada/Japan/Italy/Netherlands – 340

Online Qualitative recruit for Call Center Managers – 60

7 Country B2B Printers, Ink and Toner – 4,300

Consumer

SAMPLE SIZE

Salty Snacks IHUT − 18 − 24-Year-Olds – 2,000

Lactose Intolerant Hispanics / African Americans – 1,000

Teen Acne − 1% IR among Teens – 200

College Tuition Payers with AMEX Card – 400

0.75% Incidence among Dog Owners – 126

Spanish−Dominant Hispanic sweetener Users – 450

International

SAMPLE SIZE

Canadian Software DMs – 100

Mexico − Bar/Restaurant Owners – 400

Ex−Patriots from India – 200

Singapore ITDMs: quotas for printers, laptops, and storage – 200

17 country B2B Indonesia/Egypt/Persian Gulf/Israel/S. Africa – 6,500

Healthcare

SAMPLE SIZE

Diabetics with Fibromyalgia – 1,006

Hypogonadism – 100

Plastic Surgeons in Canada – 100

German Diabetes Nurse Educators – 100