The process

January 10, 2019
The Sample Landscape

Sample Industry Research: Why We Do It

I worked in market research for 15 years before I truly realized sample is not a commodity. This is especially surprising when you hear I worked […]
February 18, 2019

Is Market Research in a Bull or a Bear Market?

I was at SampleCon last week, and during the first panel, the group was asked if market research was in a bull or a bear market.  […]
February 18, 2019

SampleCon 2019: The 4 Big Topics from Austin

This year’s edition of SampleCon was held at the Fairmont in Austin, TX.  This year’s event was not only another great gathering of the best and […]
February 9, 2019

Intellicast (S2E7) – The SampleCon Extravaganza – Part 3 – Andrew Cannon of GRBN

This is the final part of our three-part series with SampleCon speakers.  On this episode on Intellicast, we are joined by Andrew Cannon of GRBN.  He […]
February 8, 2019

The SampleCon Extravaganza – Part 2 – Betty Amadou of Research Through Gaming

Welcome back! In part two of our three-part series of SampleCon speakers, Brian and Adam are joined by Betty Amadou of Research Through Gaming.  They discuss […]
February 7, 2019

Five Factors that Impact B2B Quality

B2B surveys are almost always the most expensive sample and with some of the most technical survey topics. Making sure that you’re getting valuable answers is […]
February 7, 2019

Intellicast (S2E5) – The SampleCon Extravaganza – Part 1 – Dyna Boen and Guillermo Murga Of Survata

It’s SampleCon time and we have a three-part series for you! Over the next three days, we will feature interviews with speakers from SampleCon 2019 to […]
February 4, 2019

Employee Spotlight: Kathleen Hock

At EMI, our people are one of our strongest assets.  Over the course of this year, we will be highlighting all of our team members.  This […]
January 30, 2019

What Coffee Taught Me About Sample Quality

EMI recently purchased an upgraded coffee maker from our original single-cup coffee maker. This time around, it has its own water line, a K-cup trash dispenser, […]