Mike Holmes

September 24, 2014

Release the Insights – EMI’s Panel Book is Here!

What is a Panel Book? In the market research industry, this term has made its way into our vernacular and is something that nearly every online […]
July 2, 2014

Sample Blending – Where Art and Science Meet

Dear fellow market researchers,   “The Art of Blending is to harmonize the characters of many selected malt and grain whiskies to produce brands of the […]
January 3, 2014

New Year’s Revolution

As we start a new year, it is easy to get wrapped up in big plans for 2014, whether they be personal resolutions or new career […]
November 15, 2013

What is the Incidence

Dear Market Research Professionals, The ESOMAR glossary defines Incidence Rate (IR) as “The proportion of respondents contacted in a survey who qualify for the survey”.   Incidence […]
October 15, 2013

Dear Mobile Diary

Dear Fellow Researcher, Attend any market research conference or read any trade magazine and you’ll see a wave of new products and innovation around the use […]
July 29, 2013

Preparing for the Home Stretch

Dear Fellow Researcher, Believe it or not, we are already more than halfway through the 2013 calendar year.  For some major market research end clients like […]
May 1, 2013

We’ve got the need for speed

Dear Fellow Researcher, We are surrounded by SPEED in today’s world. Whether it is the fastest internet, car, smartphone, or oil change, being the quickest is […]
April 3, 2013

What’s Your Status-EMI’s Social Media Sampling

Dear Fellow Researcher, EMI strives to bring you the very latest in sampling techniques.  While the majority of projects require simple online panel resources, we’ve also […]