The Thanksgiving Edition with Gabby Blados

Welcome back to Intellicast! Gabby Blados returns to talk Thanksgiving and the latest news from around the market research industry with Brian Peterson.

Kicking off the episode, Brian and Gabby talk about their favorite Thanksgiving dishes and traditions. They touch on everything from stuffing and Jello salad to the time each usually sits down for Thanksgiving dinner (or, in Gabby’s case – Thanksgiving lunch).

After the Thanksgiving talk, Gabby and Brian turned their attention to the latest market research news, starting with the news of a new Board of Directors for Dynata and what it could mean for the future focus of Dynata.

This episode had two big topics: data quality and artificial intelligence. On the data quality front, Brian and Gabby discuss the new funding for the Data Quality Co-Op, the new strategic partnership between Sample Ninja and Veriff, and the new standard endorsed by the Insights Association for transferring survey data between platforms. They also discuss some of the data quality comments made on the new Research-Live podcast about how quality issues could become an existential issue for the industry.

On the AI side, Gabby and Brian touch on new research from TeamViewer that found three-quarters of decision-makers within the UK believe that AI will lead to a production boom. They also broke down the latest study released by Qualtrics, which found that most research will be conducted using synthetic data in the next three years.

This episode will get you caught up with industry news as you head into the Thanksgiving holiday.

Thanks for tuning in!

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