Intellicast S6E8 — A 2023 SampleCon Recap with Brad Franz and Mary Draper

Welcome back to Season 6 of Intellicast! In this episode, Brian Lamar is joined by Brad Franz of Burke and EMI’s own Mary Draper to discuss the recent SampleCon conference.

Before they jump into the interview, they share a few updates from the market research world and an overview of the MRX event season—including a few discount codes! So, if you’re still trying to make room for some upcoming conferences, don’t skip this!

The interview kicks off with Brad and Mary’s overview of the conference. SampleCon celebrated its 10^th anniversary this year and Brad has attended every SampleCon conference since its beginning! They share their main takeaways from the event and what’s changed about the conference over the years.

In the next segment, Brad and Mary each take a minute to discuss their sessions from SampleCon. Brad’s session made space for a conversation on creating a sustainable online data quality strategy. Mary was part of a collaboration lab on data quality with Katrina Noelle of KNow Research.

Toward the end of the interview, Mary, Brad, and Brian talk about the collaboration between SampleCon, the Insights Association, ESOMAR, and MRS on data quality. If you can count how many times we say, “collaboration,” let us know!

Thanks for listening!

You can connect with Brad on LinkedIn!

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5^th!

EMI’s annual report on the sample industry, The Sample Landscape, is now available!  Get your copy here: https://emi-rs.com/the-sample-landscape/

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