Intellicast S5E35 – The Future of Money with Lilah Raynor of Logica Research
December 6, 2022Intellicast S5E37: Part Three of the Trilogy with Colson Steber of Communications for Research and Ag Access
December 13, 2022
Welcome back to Intellicast! We’re excited (and a little sad) to share a market research scandal with our listeners along with the latest industry news. But – when there is a scandal, you can bet it will be uncovered on Intellicast!
The guys waste no time getting into ESOMAR’s announcement late last week that they uncovered “serious misconduct” in their recent council elections. The results of the election have been invalidated and a new election will be held. The CEO is stepping down and two others have been removed from their positions. The past interim CEO will return to the role in the meantime. This segment is also interrupted by breaking news from Kristin Luck to ensure we provide a fair update. They will be having an extraordinary general meeting in the next two weeks.
The next segment touches on Toluna’s acquisition of qualitative technology firm Further which encourages the trend of a hybrid qual/quant methodology. They also touch on Jibunu’s addition of a survey text editor tool to its DIY tool (and a great acronym.) We also see more money invested in insights as Alida has secured a $60M syndicated credit facility.
In the final story of the episode, Brian Lamar and Producer Brian discuss the Insight’s Association’s petition that the Department of Labor clarify market research participants as independent contractors in response to the proposed new Fair Labor Standards. The new rules could mistakenly categorize research participants as employees of research companies. The guys also give a shoutout to Howard Feinberg, market research’s advocate on Capitol Hill.
Thanks for listening! Send us suggestions for new intro music and stay tuned as we wrap up Season 5!
EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/
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