EMI Introduces Its Sample Quality Optimization Rating
The Evolution of B2B Sample
July 7, 2022
Water Cooler Talk or Not? Where we are Talking about the Supreme Court Decision
July 18, 2022Cincinnati, OH – July 14, 2022 – EMI Research Solutions has launched a new sample quality metric called the Sample Quality Optimization Rating. Developed over the past year and a half to ensure that EMI continues to deliver optimal quality for our clients and the panels in our network, the Sample Quality Optimization Rating considers pre-study traffic health, in-study participant behaviors, and post-study data validity consistency to create a data quality calculation. The Sample Quality Optimization Rating is leveraged across EMI, from monitoring and tracking panel partner performance, to being used as one of the many components our sample specialists use in crafting strategic sample blends for our clients.
“EMI's Sample Quality Optimization Rating is the latest addition to our industry-leading suite of data quality solutions and will continue to allow us to provide our clients with the highest-quality data they have come to expect from EMI.”
- Beth Teehan, COO, EMI Research Solutions
“Our Sample Quality Optimization Rating allows EMI to use historical data to gain expert-level knowledge of how best to work with the suppliers in our Partner Network.
The goal was to develop a metric that would give us a more comprehensive view of quality across the panel providers in our ecosystem. We can track which types of projects met expectations or were problematic, what markets panels have healthier acceptance rates in and what customers have had the most success with Sample Quality Optimization Rating-based strategic sample blends. Armed with this data, we are able to provide actionable feedback to the supplier on areas that need improvement and explore opportunities for growth.”
Mary Draper, Director of Network Partners & Quality, EMI Research Solutions
We will be holding a webinar on Thursday, July 28, 2022 at 2:00 PM EDT to provide an in-depth look into our Sample Quality Optimization Rating and how our clients can leverage it. You can register for it here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA
You can also learn more about our Sample Quality Optimization Rating by visiting our website: https://emi-rs.com/sqor-sample-quality-optimizaton-rating/