Intellicast S5E4 – Cint’s New Leadership Team and 2022 Predictions for MRX

Welcome back to Intellicast! Today, Brian Lamar and Producer Brian are joined by Jason Inderhees to talk about the latest in market research news, as well as some 2022 predictions for the industry.

Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati.

Then they turn their attention to the latest market research news.  First off, they touch on the news about the new cookie-free voter profile solution from comScore and L2, and it’s potential this year as an election year.

Next, the guys talk about the acquisition of Gongos by Insites Consulting. Jason gives some unique perspectives about both of these companies, having worked with both of them in the past.  He also talks about how complementary they are together.

The guys then talk about the new proposed law in Washington DC called Stop Discrimination by Algorithms Act.  Jason and Brian talk about how this is a logical next step, but also how it might be opening Pandora’s Box.  Producer Brian raised the question about how this kind of law might impact some of the growing technologies in market research like machine learning and AI, and what it could mean.

The guys then take on the rebrand of Prodege’s POD tool to Peeq.

In the last news story, the guys talk about the new leadership team that was announced by Cint that combines senior leaders from both Lucid and Cint.  The guys talk about the surprise of how even the number of senior leaders from both organizations there were in the announcement.

In the second half of the episode, the guys talk about some 2022 predictions for the market research industry.  They discuss the predictions that were talked about in a recent Greenbook blog series and give their own perspectives. 

You can read the series here: Part 1 / Part 2

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