Intellicast S4E13 – April Fool’s Pranks and Third-Party Cookie Replacements

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Intellicast S4E13 – April Fool’s Pranks and Third-Party Cookie Replacements


Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk the latest market research news, a deep dive into Google’s proposed replacement for third-party cookies, and the April Fool’s prank they played on the rest of the company at the most recent company meeting.

Kicking the episode off, Brian Lamar and Producer Brian talk about the recent April Fool’s prank they played at the last EMI company meeting. It included items like selling Intellicast and partnering with other firms to sell banner ads on the website.  You’ll have to listen to get a full appreciation of it.

Next, the guys move onto some market research news. First, they discuss the latest acquisition by Schlesinger. They then discuss the new A(i)LIVE market segmentation tool launched by Hall and Partners. 

The third story they touch on leads to a deeper discussion about implications for not only market research, but the sample industry itself.  Brian and Producer Brian discuss the announcement that Google is testing Federated Learning Cohorts as a potential replacement for third-party cookies. 

In the last couple of stories, the guys give a shout-out to friend of the podcast Arundati Dandapani for her recent appointments, as well as a quick discussion of the newly announced Decision Analyst and DISQO partnership.

See you all next week!

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