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Intellicast S4E12 – ESOMAR 28 and Election Updates, MRX Branding, and More


Welcome back to Intellicast! We have a great episode for you.

On this episode, Brian Lamar and Producer Brian discuss the latest happenings in the market research industry, including news and some recent opinion articles.

Kicking off the episode, the guys talk about a couple current events, like when they will be able to schedule their COVID-19 vaccinations. They then talk about how Producer Brian could best explain his job to a group of 6-year-olds during an upcoming career day at his daughter’s school.

They then switch gears and talk about 2 recent events coming from ESOMAR. The first is the new updates to their Questions to Help Online Sample Buyers, formerly known as the ESOMAR 28. They touch on the differences in the new document from the old one, and how it is a great update given how much the sample industry has changed over the last 9 years.

In the second ESOMAR news story, they talk about the results of the recent ESOMAR council elections, including the new President, Kristin Luck, and Council Member, Lisa Wilding Brown.

Thanks for listening!

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