Intellicast S3E44 – Upfronts, Rebrands, and Acquisitions

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Intellicast S3E44 – Upfronts, Rebrands, and Acquisitions


Welcome back to Intellicast!  We have a jam-packed news episode for your today.

Brian Lamar and Producer Brian kick off the episode with a quick recap of the first presidential debate. Producer Brian probably summed it up best by calling it a true representation of 2020. 

The guys then dive right into the news – and there’s a lot!

First, they touch on Research For Good’s new Chief of Staff, Rich Silva. Then they turn to the news of a new panel being launched by Confirmit and the Institute for Jewish Policy Research. This actually leads to a discussion on whether more religion-based panels will start to pop up or not.

In the next story, the guys talk about the latest acquisition by Dynata, as well as the new integrated insights system, GEODE / AI, launched by Burke. 

The guys switch gears a bit and then talk about the new Centre on Artificial Intelligence and Data Analytics for Science, Business and Society launched in Paris. They talk about the partnering companies involved and wonder about the impact this could bring to the industry.

We then move into our rebranding segment. We touch on 4 rebrands that have occurred in the last 2 weeks, including Vision Critical rebranding to Alida, Survata to Upwave, Alpha HQ to Feedback Loop, and Greenwald & Associates to Greenwald Research. These stories had Brian Lamar asking why companies go through rebranding, and Producer Brian gives a pretty good explanation (totally unplanned too!).

The guys then cover the acquisition of Inteligx by PureSpectrum, and the additional services it adds to PureSpectrum’s portfolio.

In the last segment of the episode, the guys discuss the recent call by P&G’s Chief Brand Officer to change the upfront process. Producer Brian is intrigued by the upfront process, both the ad buying and the TV pilot aspects, and he talks passionately about how this could change the whole process. They also talk about what P&G’s Chief Brand Officer said, and what kind of impact a change in the upfront process could have on ad testing and other market research.

If you need to catch-up on market research news, this is the episode for you.

We have a new webinar on when it is best to use a DIY sample tool and when to use a direct managed service coming up on October 7 at 2:00 PM. You can register for it here.

Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here.

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.