Intellicast S3E35 – Andrew Moffatt of OpinionRoute

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Intellicast S3E35 – Andrew Moffatt of OpinionRoute


Thanks for tuning in to Intellicast! On today’s episode, we continue our series on data quality with special guest Andrew Moffatt, Chief Strategy Officer of OpinionRoute.

Brian Lamar and Producer Brian get the show started discussing the launch of a new blog series, as well as catching up from the weekend.

Andrew Moffat then joins the guys to discuss data quality. He starts off giving the guys his background and what led him and his partner to found OpinonRoute. He then gets into their beliefs around data quality, which led them to create CleanID, their data quality tool. 

Andrew then gives us more details on CleanID, how it works, and what it took to build the product. 

Brian and Andrew then discuss where they see the sample industry going, and how work to improve data quality will be involved.

The guys then switch gears and discuss the COVID-19 research OpinionRoute is working on with AMC Global, and what led to the partnership. 

In the final segment of the interview, we get to know Andrew a bit better with a new round of The 4 P’s.  We learn that Andrew is into energy healing, and that his local Publix store has a tie back to another EMI employee.

To learn more about OpinionRoute, visit their website here.

You can connect with Andrew on LinkedIn or by emailing him at

You can read the first in our new data quality blog series here.

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here.

Got a suggestion or feedback? Reach out to us at, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.