Innovation and the Future of Market Research
July 7, 2020
An Introduction to Quality Checks and Their Use Determining Data Quality
July 13, 2020
Welcome back to Intellicast! We hope everyone had a good holiday weekend. On this episode, Brian Lamar and Producer Brian discuss the latest market research news over the past couple weeks, as well as catch-up on what they have been up to over the holiday. Brian Lamar even has a couple of new rants for us.
Kicking off the episode, Brian Lamar and Producer Brian catch-up with one another after the long holiday weekend (longer for some than others!). Brian then gives an update on some upcoming Insight Association Great Lakes Chapter virtual events coming up over the next few weeks. Here is the list and the links to register:
Evolving to a Work from Home Call Center Webinar – Register Here
How COVID-19 Has Affected Multicultural Consumer Behavior Webinar – Register Here
Sustaining Inclusion for Business Success Webinar – Register Here
Brian also gives a shout-out to the next SampleCon Summer Happy Hour Series. You can register for the next one here.
Next, Brian and Producer Brian discuss the new report released by Jeremy and John Zogby of John Zogby Strategies called The Main St. / K St. IntelligenSEER. Issue 3 was just released and delves into people’s opinions on government and national sovereignty. You can check it out here.
The guys then turn to market research news, including Research For Good’s new data tool suite called DataForce, the new Iraq panel for Ipsos, Facebook’s new settings regarding political advertising, the extension of the Qualtrics/Voxpopme partnership, and the launch of Ribnik Research.
The guys also discuss the new reports launched by ThinkNow, including one that measures the impact of corporations’ support for social and environmental initiatives on consumer brand perception and purchase behavior, and the other one around the 2020 election. They also touch on the GRBN Trust Survey findings. ‘
The episode ends with Brian Lamar giving us two new rants. The first on the “like” or “thumbs up” on a text message, and the second on the enormous amount of fireworks set off this Fourth of July season.
If you are interested in signing up for the Colour of Research (CORe), click here.
If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here.
You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.
You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here.
Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.
