Intellicast S3E23 – Owen Hanks, Paul Neto, and John Martin of Measure Protocol

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Intellicast S3E23 – Owen Hanks, Paul Neto, and John Martin of Measure Protocol


Welcome back to Intellicast! On this episode, we are joined by not one, not two, but three great guests, Owen Hanks, Paul Neto and John Martin of Measure Protocol. 

This is a great interview that covers a ton of ground. We start off with a discussion on how they each got started in market research, which gives us probably the best “How I got started” story ever. 

The guys then talk about how they met one another, and what led them to start Measure Protocol, and how transparency is a key driver for them. We also discuss their newest solution, Passive Behavior Gauge, which launched earlier this week. 

We then get some breaking news from the guys, as they give us a sneak peek into a new solution called Measure QA, which launches next week. You’ll have to listen to learn more!

Brian and the guys switch gears then and talk holistically about blockchain and what it is exactly.  John then some great examples of not only what it is, but how they are applying it in market research.

This leads to a discussion on data quality, a subject both the Measure Protocol team and Brian are passionate about. They talk about current quality measures like red herring questions, and how it impacts user experience. They also talk about how Measure hopes to change this.

In the last third of the interview, we have some fun with the guys and get to know them a bit better.  We discover who has become addicted to Trampwall on TikTok (It’s not what you think!), who goes all-in for e-sports, and who recently survived a pigeon suicide attempt. 

The Measure guys, along with Producer Brian, then gang up on Brian Lamar with the new podium question about things that the non-American versions are better. This ranges from The Office, styles of government, maternity leave, to chips and chocolate. 

This is an episode you do not want to miss!

If you want to learn more about Measure Protocol, visit their website here. You can also follow them on LinkedIn or on Twitter at @MeasureProtocol.

If you want to contact Owen, Paul, or John directly, they can be reached at the following emails:

You can also connect with them on LinkedIn:

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here.

Got a suggestion or feedback? Reach out to us at, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.