Welcome back to Intellicast! Adam and Brian are back from their travels and have a jam-packed episode.
Kicking things off, the guys dig into the latest market research news, including Measure Protocol and Kantar Profiles winning at the MRS/ASC Awards, Kantar launching Express Surveys on Kantar Marketplace, and the biggest news of the week, Melanie Courtright being named CEO of the Insights Association.
The guys then give a recap of their travels. Adam starts off by giving us a recap of the DIY Conference he attended in New York last week, and what he took away from it. Brian then gives a recap of the Future of Insights Summit at UGA he spoke at last week in Athens, GA. (Check out our 3-part speaker series of this event: Part 1, Part 2, Part 3)
The guys then switch gears and discuss the upcoming new privacy legislation, The California Consumer Protection Act, scheduled to take effect at the beginning of the new year. They talk about the potential implications to market research and touch on where organizations should go to find more info.
The guys then do 2 new Christmas-themed Mount Rushmores. First up, a Mount Rushmore of Christmas Movies. (There are some classics on their lists!). Second is a Mount Rushmore of Christmas Songs.
Get yourself ready for the holidays and enjoy!
SampleCon 2020 is in Atlanta this year. Visit their website and get registered.